Home Equity Servicing Market Survey and Research

Client Need: Major technology vendor sought information regarding several key initiatives regarding an application designed to support the home equity line of credit product (HELOC).  Initiatives focused on better understanding the Home Equity (HE) product as well as the marketplace as it relates to HE securitizations.  BenchMark was engaged to conduct initial research on the HE market size and securitizations as well as survey large HE lenders. 

Solution:  Interviewed client Sales, Sales Support, and Executive Management; identified external industry resources, public websites, and BenchMark proprietary database of home equity lenders and related research to identify target sources for research information.  Designed a Survey to analyze the home equity servicing strategies of the industry's top home equity lending sources.  

Result:  Achieved an 80% participation rate on the survey; Analysis of research and survey findings, along with conclusions and recommendations were documented and presented to  executive management.  A document describing the survey results was also created and distributed to the survey participants.